A "backgrounder" tells your company's story. It should include all pertinent information --about your company--its products or services, its market/industry, and its management team. It should be written in such a way that it holds a reporter's interest. Keep it focused on benefits and information...once again, this is not a sales piece, so keep the hype to a minimum.

You can create a workable backgrounder by writing a paragraph or two about each of these elements:

• What your company does
• When and why your company was started
• A brief history of your company
• Your products or services
• Your key personnel

• Your company name
• Your address and phone number
• The focus of your business
• Your products or services
• Your management team
• Contact names and numbers

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