This sample marketing and sales strategy statement is for an office delivery stationery distributor. Notice how it covers who the target customer is, how they plan to sell and market to those customers, and how they want those customers to perceive them. Use this sample as a guide for creating a statement about the strategy and tactics you will use to get customers to buy your product or service.
Unique Stationery wants small business owners to view the company as the pre-eminent mail order source of stationery by providing superior customer service, broad inventory, and free overnight delivery at competitive prices. Unique Stationery will target small business users who, until now, have had to buy their stationery through retailers or have had to pay higher direct sales costs.
They will be able to order our stationery through our catalogue, which is also available online by sending a text message, or via the Internet. These customers will learn about our products through an aggressive public relations campaign in the small business press that will focus on our innovative ordering and delivery systems, to be followed by an advertising program in the same media.