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I believe that Marketing is a misunderstood concept in Nigeria. The word Marketing has been interchanged with “Advertising” or “Sales” especially with...

Intellectual property covers an expanse of legal territory that includes copyrights, trademarks and patent law. While trademark law regulates and prot...

Enterprise Development Centre (EDC), the entrepreneurial development unit of the Pan-Atlantic University commissioned its Green building located at KM...

OBJECTIVE: Growing your business could include getting into one or more additional operating levels that occur within your industry. Vertical integrat...

A ‘depressed economy’ is an economy which experiences a prolonged period of recession, or a significant and prolonged downturn in the econ...

Developing large or small business ideas is a matter of creating a vision, leveraging your strengths and determining what the market needs....

When you set up your small business Web site, chances are you won't be creating and maintaining your pages on your own Web server. Instead, you probab...

The 80/20 rule - that 80 percent of your sales come from the top 20 percent of your customers - applies to most small businesses. Nurturing that preci...

Date Mr. John Smith 100 Broadway New York, NY 10001 Dear Mr. Smith: I am pleased to offer you a full-time position with our company as (job title). Pl...

Answer each question by selecting the letter that you believe to be the correct response. This survey will measure your level of financial literacy in...

Starting a Business, things you should know. 1.       I want to set up a business, how can I go about it? 1.1. &...

Networking is the art of making and utilizing contacts. The goal of networking is to create a pool of people and information that can directly increas...