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What is Marketing all about?

I believe that Marketing is a misunderstood concept in Nigeria. The word Marketing has been interchanged with “Advertising” or “Sales” especially with...

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Intellectual Property Rights in Nigeria

Intellectual property covers an expanse of legal territory that includes copyrights, trademarks and patent law. While trademark law regulates and prot...

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Commissioning of the EDC Building

Enterprise Development Centre (EDC), the entrepreneurial development unit of the Pan-Atlantic University commissioned its Green building located at KM...

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Vertical Integration

OBJECTIVE: Growing your business could include getting into one or more additional operating levels that occur within your industry. Vertical integrat...

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SURVIVING MSMEs IN A DEPRESSED ECONOMY

A ‘depressed economy’ is an economy which experiences a prolonged period of recession, or a significant and prolonged downturn in the econ...

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How Do I Come Up With a Winning Business Idea?

Developing large or small business ideas is a matter of creating a vision, leveraging your strengths and determining what the market needs....

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What to Look for in a Web Host

When you set up your small business Web site, chances are you won't be creating and maintaining your pages on your own Web server. Instead, you probab...

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Find Your Highest Potential Customers

The 80/20 rule - that 80 percent of your sales come from the top 20 percent of your customers - applies to most small businesses. Nurturing that preci...

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Sample Offer Letter

Date Mr. John Smith 100 Broadway New York, NY 10001 Dear Mr. Smith: I am pleased to offer you a full-time position with our company as (job title). Pl...

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Financial Literacy Quiz- MONEY MANAGEMENT

Answer each question by selecting the letter that you believe to be the correct response. This survey will measure your level of financial literacy in...

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Quick FAQs

Starting a Business, things you should know. 1.       I want to set up a business, how can I go about it? 1.1. &...

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How to Network Effectively

Networking is the art of making and utilizing contacts. The goal of networking is to create a pool of people and information that can directly increas...

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