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Sector Events

Sector Events in the 1st Quarter, 2011 SME Toolkit Awareness and Training Programs Training and awareness programs have been extended to other parts...

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Doing Business in West Africa

Doing Business in West Africa is possibly the most comprehensive socio/macro-economic comparative study done so far in Sub-Saharan Africa economies. I...

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Write a Successful Press Release

A press release is one of the primary ways you can communicate news about your company to the media. Reporters, editors, and producers are hungry for...

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Closing the Sale

Closing a sale -- getting your prospect to say yes -- can sometimes be as easy as asking for it. Once you've laid the foundation by qualifying your pr...

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Get Better Customer Input

Surveys are an excellent way to find out how your customers feel about a new product, service, location, store policy or virtually anything that's imp...

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Effective Competitive Analysis

For your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunate...

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Selling Your Business

OBJECTIVE: Selling your business is not a process you can turn over to your stockbroker, lawyer or Chartered accountant, although you will need all th...

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Segment Your Audience

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communica...

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Tips on Financial Management

The bed rock of any business is making and managing money. Majority of businesses measure their success by the amount of money they have made. This is...

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Establishing an Enterprise in Nigeria: Legal Framework

Introduction Establishing an enterprise entails first a decision on what you want to do, and how. Then, you must decide on the form of th...

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How to Run a Formal Meeting

As your small business grows so will the size of your company meetings. Informal get-togethers can be effective, but when time is tight and projects a...

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Family Member Employment Policies

One very important area of the family constitution is the definition of family member employment policies. Many family businesses that didn’t set up c...

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