Content in Sales and Marketing

Business models have been widely used in the era of technological entrepreneurship and venture capital investment. But the most superior business mo...

Almost every business has a name, from the smallest market trader to the largest multi-national corporation. However, not a lot of those businesse...

Our cash generation is directly related to our product or service life cycle. These are some quick tips for understanding and influencing revenue gene...

The Market Access Nigeria is a platform that brings together Small and Growing Businesses (SGBs) and large companies to network, start relationships a...

Excerpt of the 12 Essential Principles for winning the war for customers By Gerald. A. Michaelson and Steven. W.  Michaelson Having a good produc...

OBJECTIVE: Before you open for business, make sure that all the elements of your business are in place. In order to do this, we have provided a "Befor...

I believe that Marketing is a misunderstood concept in Nigeria. The word Marketing has been interchanged with “Advertising” or “Sales” especially with...

The 80/20 rule - that 80 percent of your sales come from the top 20 percent of your customers - applies to most small businesses. Nurturing that preci...

The Internet is a great promotional vehicle, research tool, and communication channel for connecting with clients and customers. But in today's market...

To run a successful business, you must know your market thoroughly. Strong market research can provide you with a range of information about your cust...

According to the Center for Exhibit Industry Research, the majority of trade show attendees are decision makers or influencers that plan to make a pur...

Many small businesses find themselves feeling pressure to lower their prices. It may come when a low-priced competitor shows up in your market, or whe...