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Building Your Brand

Almost every business has a name, from the smallest market trader to the largest multi-national corporation. However, not a lot of those businesse...

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Tips for Entrepreneurs to drive their Sales Revenue

Our cash generation is directly related to our product or service life cycle. These are some quick tips for understanding and influencing revenue gene...

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Market Access Nigeria

The Market Access Nigeria is a platform that brings together Small and Growing Businesses (SGBs) and large companies to network, start relationships a...

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Sun tzu - Strategies for marketing

Excerpt of the 12 Essential Principles for winning the war for customers By Gerald. A. Michaelson and Steven. W.  Michaelson Having a good produc...

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Opening and Marketing

OBJECTIVE: Before you open for business, make sure that all the elements of your business are in place. In order to do this, we have provided a "Befor...

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What is Marketing all about?

I believe that Marketing is a misunderstood concept in Nigeria. The word Marketing has been interchanged with “Advertising” or “Sales” especially with...

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Find Your Highest Potential Customers

The 80/20 rule - that 80 percent of your sales come from the top 20 percent of your customers - applies to most small businesses. Nurturing that preci...

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Get Ready to Sell Online

The Internet is a great promotional vehicle, research tool, and communication channel for connecting with clients and customers. But in today's market...

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Low Cost Market Research

To run a successful business, you must know your market thoroughly. Strong market research can provide you with a range of information about your cust...

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How to Sell at Trade Shows

According to the Center for Exhibit Industry Research, the majority of trade show attendees are decision makers or influencers that plan to make a pur...

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Tactics to Avoid Lowering Your Prices

Many small businesses find themselves feeling pressure to lower their prices. It may come when a low-priced competitor shows up in your market, or whe...

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Create Your Marketing Plan

Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. Using a marketing plan t...

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