Content in Sales and Marketing

You've looked at a potential client's credit report and recognize the warning signs - late payments, pending lawsuits, heavy debt load. This customer...

While the telephone is still the primary tool for reaching your prospective customers, there are many times when you will have to write a sales letter...

When you deliver an in-person sales presentation, you have a unique opportunity to appeal to your prospect on a number of levels at once. Your physica...

Whether you sell a product or service, the price you charge your customer will have a direct impact on the success of your business. Unfortunately, pr...

You don't need your own booth to make a trade show work for your business. There are a number of other ways you can benefit from a trade show wi...

Before you can sell anything to anyone, you must first understand what it is they need. Here are some ways to do that: Do your homework Prior to your...

A press release is one of the primary ways you can communicate news about your company to the media. Reporters, editors, and producers are hungry for...

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communica...

A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure can leave businesses struggling to se...

When you hear “Everywhere you go.” what brand jumps to your mind? I bet it is MTN. What of “We do you right.”? I am sure many people will not find it...

Following up after you've made a sale will enable you to capture repeat business, the cornerstone of most successful small businesses. You can follow...

It is important to be thorough and specific when creating a description of the target customer for your product or service. This description defines t...