Content in Sales and Marketing

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Create Your Marketing Plan

Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. Using a marketing plan t...

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How to Handle a Potential Client with Bad Credit

You've looked at a potential client's credit report and recognize the warning signs - late payments, pending lawsuits, heavy debt load. This customer...

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Successful Sales Letters

While the telephone is still the primary tool for reaching your prospective customers, there are many times when you will have to write a sales letter...

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Hone Your Sales Presentation Skills

When you deliver an in-person sales presentation, you have a unique opportunity to appeal to your prospect on a number of levels at once. Your physica...

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Pricing Q&A's

Whether you sell a product or service, the price you charge your customer will have a direct impact on the success of your business. Unfortunately, pr...

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Trade Shows Without a Booth

You don't need your own booth to make a trade show work for your business. There are a number of other ways you can benefit from a trade show wi...

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How to Learn Your Prospect's Needs

Before you can sell anything to anyone, you must first understand what it is they need. Here are some ways to do that: Do your homework Prior to your...

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Write a Successful Press Release

A press release is one of the primary ways you can communicate news about your company to the media. Reporters, editors, and producers are hungry for...

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Segment Your Audience

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communica...

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Top Six Pricing Mistakes

A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure can leave businesses struggling to se...

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More than a Slogan!

When you hear “Everywhere you go.” what brand jumps to your mind? I bet it is MTN. What of “We do you right.”? I am sure many people will not find it...

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How to Follow Up with Customers

Following up after you've made a sale will enable you to capture repeat business, the cornerstone of most successful small businesses. You can follow...

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