Content in Sales and Marketing

It is important to be thorough and specific when creating a description of the target customer for your product or service. This description defines t...

An effective collections policy requires some kind of formal system that ensures overdue accounts get paid. Letting late payments languish can disrupt...

To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Choose any of the following "elements" of...

Cold calls are phone calls or visits to sale's prospects who don't know you. The objective of a cold call is to gather information about the prospect'...