Content in Sales and Marketing

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10 Steps to Effective Collections

An effective collections policy requires some kind of formal system that ensures overdue accounts get paid. Letting late payments languish can disrupt...

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Elements for a Successful Press Campaign

To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Choose any of the following "elements" of...

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Making Cold Calls

Cold calls are phone calls or visits to sale's prospects who don't know you. The objective of a cold call is to gather information about the prospect'...

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