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Debt to Equity Ratio

This ratio measures the extent to which the owners' equity (including retained earnings) is available to fund the debts of the business. It is usually...

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Return on Assets Employed

This measures how much profit is generated from using the assets of the business. One of the true skills of managing a business is to get the best use...

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Operating Profit Margin

This is similar to the gross profit margin, except it measures the extent to which the total sales figure is converted into profit after the normal co...

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Financial Ratios, Calculators and Impressing Investors

If your business is seeking to borrow funds or to find an investor who wants to invest in return for a share of the business, it is important that you...

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Profitability Ratios

Profitability is the ability of your company to generate earnings as compared to its expenses and other relevant costs incurred during a specific peri...

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Maximizing Your Income and Profits

At its simplest, to succeed, a business must bring in more than it spends. In other words, a business must make a regular surplus of cash to survive....

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Evaluating Your Investment Decisions

Before you begin to think about where the financing will come from, you will have to work out what you are going to do and how much it will be worth t...

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Your Marketing Tactics

Describe the specific marketing tactics you intend to use to reach your target customers - advertising, public relations, or sales promotions, for exa...

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Women in Business Stories

Meet entrepreneurs who are at crossroads of their business. See what worked or didn't work for them, as you prepare your own business for important st...

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Discussion Points For A Loan Interview - Melissa's Case Sample

From her business plan summary, Melissa defined the following talking points for her interview with the bank. Thank you for meeting with me to di...

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Marketing Mix

Marketing Mix Marketing Mix is a framework that helps business managers to develop a marketing strategy for their business. The original framework con...

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Four Steps to Success: Become a Supplier of a Public or Private Organization

This article explains the four steps to successfully participate in the procurement process. STEP 1. Plan and Get Ready to Bid Planning ahead is cruci...

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