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Six Steps to providing Superior Customer Service

The current global economic down turn is increasingly putting pressure on businesses to provide superior customer service. The problem is how to get e...

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Providing Superior Customer Service

You can use customer service as a powerful way to set yourself apart from your competition. Its one of the strengths a small business has, and by emph...

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Copywriting Basics

Different types of ads require different copy guidelines. An effective newspaper ad won't necessarily work in your local Yellow Pages. Your approach i...

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Top Six Pricing Mistakes

A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure can leave businesses struggling to se...

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Writing a Partnership Agreement

When you're in a partnership, it's highly advisable to have a formal, written partnership agreement. While it is not required by law, a partnership ag...

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More than a Slogan!

When you hear “Everywhere you go.” what brand jumps to your mind? I bet it is MTN. What of “We do you right.”? I am sure many people will not find it...

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Managing Debt

For a growing business, having a manageable level of debt can be an effective way of doing business. While some small business owners are proud of the...

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E-Commerce Glossary

A quick look at words you may come across when dealing with e-commerce. Experts often hide behind incomprehensible words to make even simple iss...

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Archives of SME Toolkit Events

SME Toolkit Training of Trainers (ToT) The SME Toolkit Training of Trainers commenced with the selection of 17 training partners from over 750 applica...

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Introduction: Family Business Governance

Family businesses constitute the world’s oldest and most dominant form of business organizations. In many countries, family businesses represent more...

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Credit Terms at a Glance

Maximizing the value of credit reports requires a good understanding of the information they contain. Whether you're checking the credit of others or...

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Set Goals for Your Business

Goal-setting is crucial to the success of any business, but is particularly important for entrepreneurs who can become distracted without focus. Goals...

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