Content

OBJECTIVE: Selling your business is not a process you can turn over to your stockbroker, lawyer or Chartered accountant, although you will need all th...

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communica...

The bed rock of any business is making and managing money. Majority of businesses measure their success by the amount of money they have made. This is...

Introduction Establishing an enterprise entails first a decision on what you want to do, and how. Then, you must decide on the form of th...

As your small business grows so will the size of your company meetings. Informal get-togethers can be effective, but when time is tight and projects a...

One very important area of the family constitution is the definition of family member employment policies. Many family businesses that didn’t set up c...

The current global economic down turn is increasingly putting pressure on businesses to provide superior customer service. The problem is how to get e...

You can use customer service as a powerful way to set yourself apart from your competition. Its one of the strengths a small business has, and by emph...

Different types of ads require different copy guidelines. An effective newspaper ad won't necessarily work in your local Yellow Pages. Your approach i...

A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure can leave businesses struggling to se...

When you're in a partnership, it's highly advisable to have a formal, written partnership agreement. While it is not required by law, a partnership ag...

When you hear “Everywhere you go.” what brand jumps to your mind? I bet it is MTN. What of “We do you right.”? I am sure many people will not find it...