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Describe the specific marketing tactics you intend to use to reach your target customers - advertising, public relations, or sales promotions, for exa...

Meet entrepreneurs who are at crossroads of their business. See what worked or didn't work for them, as you prepare your own business for important st...

From her business plan summary, Melissa defined the following talking points for her interview with the bank. Thank you for meeting with me to di...

Marketing Mix Marketing Mix is a framework that helps business managers to develop a marketing strategy for their business. The original framework con...

This article explains the four steps to successfully participate in the procurement process. STEP 1. Plan and Get Ready to Bid Planning ahead is cruci...

Introduction Equity financing involves giving away a portion of the ownership of your business in return for funding. This is commonly used by very la...

Environmental and social responsibility is becoming more and more important in today’s global economy. There are thousands of environmental and...

What does it take to be a successful entrepreneur? Check where you feel strong today and where you can improve moving forward. Take into account...

Year 1 – Start-up The following article describes the beginning of her business. You will see the initial transactions and how they translate into acc...

Amira’s story didn’t end there. She was determined to prove everyone wrong. She wasn’t going to give up her dream without a fight. She asked for help...

We can see how Amira’s business has grown. The tools she is using indicate that she understands that herself and the business are different entities....

Amira’s business continued growing after a slow but successful first year. We pick it up again in her third year of business and see how she learned a...