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Your Marketing Tactics

Describe the specific marketing tactics you intend to use to reach your target customers - advertising, public relations, or sales promotions, for exa...

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Women in Business Stories

Meet entrepreneurs who are at crossroads of their business. See what worked or didn't work for them, as you prepare your own business for important st...

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Discussion Points For A Loan Interview - Melissa's Case Sample

From her business plan summary, Melissa defined the following talking points for her interview with the bank. Thank you for meeting with me to di...

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Marketing Mix

Marketing Mix Marketing Mix is a framework that helps business managers to develop a marketing strategy for their business. The original framework con...

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Four Steps to Success: Become a Supplier of a Public or Private Organization

This article explains the four steps to successfully participate in the procurement process. STEP 1. Plan and Get Ready to Bid Planning ahead is cruci...

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Ever Thought About Equity Financing?

Introduction Equity financing involves giving away a portion of the ownership of your business in return for funding. This is commonly used by very la...

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Environmental and Social Management System (ESMS) Implementation Handbook

Environmental and social responsibility is becoming more and more important in today’s global economy. There are thousands of environmental and...

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Do You Have What It Takes? Top 15 Characteristics of Successful Entrepreneurs

What does it take to be a successful entrepreneur? Check where you feel strong today and where you can improve moving forward. Take into account...

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Year 1 - Start-up

Year 1 – Start-up The following article describes the beginning of her business. You will see the initial transactions and how they translate into acc...

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Year 6 - The Future is Bright

Amira’s story didn’t end there. She was determined to prove everyone wrong. She wasn’t going to give up her dream without a fight. She asked for help...

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Year 5 - Recipe for Disaster

We can see how Amira’s business has grown. The tools she is using indicate that she understands that herself and the business are different entities....

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Years 2 and 3 - Budgeting and Cash Flow

Amira’s business continued growing after a slow but successful first year. We pick it up again in her third year of business and see how she learned a...

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